“What’s the point?” is a title of an art piece I’m currently designing. The visual design I’m considering is a collection of notes, designs, and other (project) artifacts I’ve created over the past ten years, with an explicit mid-point marker representing my efforts “pre-agency.”
In my view, it’s critical to question the purpose and value of projects/endeavors in which I’ve invested considerable time and energy. Taking the time to examine this creative history can enable one to examine and consider new projects with a much different perspective. It’s a perspective that’s more intelligent and purposeful. This combination enables a greater emphasis on the core “creative” and helps to minimize (not eliminate) wasted energy.
(It’s worth mentioning I’m purposefully omitting the definition of “creative” to open this perspective to projects of all types.)
One goal (I’m also avoiding distilling the number and type of goal at this early stage) is to maximize the “output” or end-result. Maximization, to me, equates with intense concentration and creative contribution, while minimizing the time spent in non value-add activities. These latter activities, while necessary, are “supporting” and thus do not necessarily require the level of engagement the “maximization” activities require.
While I will examine this in greater detail, this is likely to be a constant struggle that will require frequent re-examination.