October 2018
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Month October 2018

Yvonne Reichmuth

Excerpt from an interview by Tanya König from CNN

You don’t follow seasons. You do one main collection a year. What is the main idea behind that?

I don’t really believe in the system with the seasons anymore. I just think it went way too fast, there are way too many collections, and I don’t want to be repetitive, and I think it takes time to really develop a new idea. Not just to have the time for a great design but also make sure the fit is perfect and the quality is perfect so I’d rather do less and do those pieces really well.

Is mass production the opposite of style?

I wouldn’t say it’s the opposite of style but it’s just not a way I feel comfortable working with. Because I really started with this whole craft because I like the material, I like the crafting itself, I really enjoy doing the pieces as well, so I don’t want to be on the computer and order 3 million pieces and I think its not sustainable the way how we shop and sell, how we produce, and the way we do it it’s different in a lot of ways. We also don’t release a collection, put it in sale after three months, and then just throw it away. 

I feel like that’s an insult to your design because I want to do a design that’s timeless and that’s just as attractive two years after I released it. So people can choose which piece they like the most based upon their personal taste, depending on the style they’re looking for and not because it’s Fall/Winter 2017 or whatever.

R1.

“Grief is not an enlightenment program for a select few. No one needs intense, life-changing loss to become who they are “meant” to be. The universe is not casual in that way: you need to become something, so life gives you this horrible experience in order to make it happen. On the contrary: life is call-and-response. Things happen, and we absorb and adapt. We respond to what we experience, and that is neither good nor bad. It simply is. The path forward is integration, not betterment.

You didn’t need this. You don’t have to grow from it, and you don’t have to put it behind you. Both responses are too narrow and shaming to be of use. Life-changing events do not just slip quietly away, nor are they atonements for past wrongs. They change us. They are part of our foundation as we live forward.”

It’s ok that you’re not ok, Megan Devine