The following is a press release that was recently sent to my personal and professional network. It calls attention to the launch of my personal branding web site as well as a new business venture focusing on information / graphic design. I’m including this information here as the majority of future posts will center around these two creative endeavors.
The first is the formation of my personal “brand” via the web site www.adriandaniels.com. This is a project that I have been thinking about for nearly a decade and it was only after much thought that I decided to finally push forward with its release.
While www.adriandaniels.com is my primary site, it’s ultimately intended to serve as a jump point for three other portals:
Incubator: (This site!) A non-fiction / experiential blog that is primarily focused on the generation of new ideas. Incubator incorporates personal and professional experiences and transforms them into formal essays and narratives.
Microcosms: A blog that allows for unrestricted exploration of new concepts in a “fictional” setting.
Pixeldust: A visual portal that shows how my art, design and photography portfolios have evolved over the past six years – and how they will continue to evolve and ultimately improve.
As these sites ultimately encapsulate my creative strengths, this web portfolio is something I collectively call a “Supercharged Creative Exploration”.
The second development that I am very excited about is the launch of a new information (graphic) design firm called Big Generator (www.biggenerator.com). For those of you who have seen examples of my work, you already have an understanding of what information design is all about – visuals that make complex information easier to understand and to use.
I made the decision to launch this part-time endeavor after considerable reflection into my strengths, interests, and values and combined this reflection with more than a decade of experience in graphic design and related disciplines (e.g. computer graphics, illustration, industrial design).
Ultimately, I am interested in doing what I can for my clients whether that need is strict “information design” or is classified under a general “graphic design” classification. In essence, I want to provide quality and effective visual solutions for my clients that simplify understanding and enhance and strengthen the customer experience.