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Out of Body Experience.

Earlier this month I was involved in a fairly serious accident while playing basketball at my local gym.  The player, who I actually do not know, went up for a shot and I was unfortunately too close – expecting a rebound opportunity.  Three days ago I had surgery to repair the two facial fractures that had resulted in that unfortunate collision.

In some strange way, time seemed to slow down just milliseconds before the impact occurred.  My mind told me that I was truly in the wrong place at the wrong time.  The resulting impact was perhaps the most pain I’ve experienced to date – and it’s one limit that I would rather not exceed anytime soon.  Immediately following the collision I knew something was truly wrong.  My jaw – actually my entire face – felt like it had shifted.  Something inside my face had moved out of place.

Once I was able to walk off the court, my fears slowly creeped in and by the time I had left the gym I was in tears – not because I was in pain (amazingly), but because I was afraid and very much alone.  Those feelings quickly escalated once I made it to a local medical center to have my injuries looked after.  I was unable to speak to the receptionist and tried desperately to get my feelings stabilized.  Feelings of strength and confidence can be quickly erased when trauma occurs, and this was proof positive of that.

Soon after being looked after and an X-ray taken, I went to the emergency room for a CT scan (computed tomography).  It was here where my mind transitioned into another place – a place where my situation became less about my fears and more about the technologies that would help diagnose my condition.

As I was rolled into the CT unit I focused my attention at the multitude of red lights that scanned over my face and the mechanisms that resided within the clear circular frame.  I listened to the whirring of mechanical servos as the scan progressed and smelled the “magnetic” air that was a surprising byproduct of the procedure.  While others can feel claustrophobic in such a machine, I felt strangely at peace.  I was able to focus my attention outside of myself and into the overall experience.

When the day of surgery arrived, my anxiety was minimal to none.  While I had my family’s support available to me, my mind was again placed outside of myself.  My mind focused on the logistics of the pre-op room, the personalities of the nurses who interacted with me, the IV inserted into my arm, the layering of wavelengths that displayed on the screen above me, and the intermittent alarm when my respiration levels dropped below “normal.”

For some reason, I wanted (needed?) this medical team to remember me as someone who was thankful, cool under pressure and empathetic – qualities that I strive to possess but do not always achieve.  I wanted to build perhaps the most important self-fulfilling prophecy of them all – a prophecy where feelings of positivity and confidence allow for a speedy recovery.

By its very nature, trauma forces the inflicted to slow down and process thoughts with greater intensity and focus.  Slowing down allowed me to step outside of my current reality and find ways to stabilize my emotions in a way that was natural for me.  Being able to find and fabricate a temporal world where I was able to gain some emotional and physiological stability allowed me to gain the strength I needed to move beyond this accident and procedure in a positive and constructive way.

Evolution.

As I mentioned in my last post, this blog will start to focus more attention to the evolution of my new design firm, Big Generator.

As this blog has significantly helped me with my personal challenges, I think it will offer a similar benefit towards helping me keep up the level of motivation, persistence and energy that a new business venture requires.  I also think that the sheer transparency of what I am thinking about and how I am going about improving my business and design abilities can ultimately serve as a self-fulfilling prophecy of its own.  If I think positively, the majority of the work that I do, both from core design and business perspectives, is also more likely to result in positive outcomes.

While increasing the level of transparency is important, it’s unlikely that I’ll mention specific clients within these posts at least until the project has concluded.  If the client maintains all rights to the work, then I won’t, of course, be allowed to publish any related information about the engagement.  Independent of the situation, the process of approaching a new design challenge and coming to a final solution is worth documenting.  In many circumstances, the process of documenting your experiences can refine your level of understanding and push you to think about the situation in new ways.

At this point, the business “foundation” is nearly built – this foundation includes the core brand, web site, portfolio, letterhead, many project proposal letters, and a supplemental graphic visual suite.  The next step in the process is to develop a comprehensive client building strategy – to do this I am reading a book called Get Clients Now by C.J.Hayden.

After reading the first fifty pages, I’ve learned the key to a successful client building strategy is persistence.  To achieve persistence, the development of a formal plan is required.  To summarize here, there are five such steps that need to be followed every month:

  1. Marketing Strategies – selecting two to four client-building strategies
  2. Marketing Stage – identifying the stage of the marketing cycle where you are having difficulty
  3. Program Goal – identifying what you want to accomplish during that time period
  4. Success Ingredients – identifying the missing ingredients that you need to be successful
  5. Daily Actions – documenting the specific steps that you are going to do

In addition, there are six marketing strategies discussed in the text (from most effective to least effective):

  1. Direct Contact and Follow-up
  2. Networking and referral building
  3. Public Speaking
  4. Writing and Publicity
  5. Promotional Events
  6. Advertising

At this stage, my next step is to finish reading this text and start developing a monthly plan of my own.  In my a future post, I will share additional details about what my client building strategy looks like and how well it’s working.  As indicated earlier, sharing the strategy in this manner will help increase accountability and will provide a history from which I can learn.