Category Concepts

Design: “Evolution”

7: Concept Vehicle – Initial Sketches

Right now I’m unsure how many sketches I’ll post on a daily basis, but here are a few from day 1.  Prismacolor pencil is, I think, the best way to get some initial ideas on paper; doing a similar exercise in digital just isn’t the same.

As you can see here, I’m leaning towards a vertically-oriented cockpit and am exploring the use of various power / transmission mechanisms.  (Click on the images below to enlarge)

(Click on the above image to enlarge)

Immersion: Operating Framework and “Post Digital” Concept

The concept of an operating framework is to organize your time and effort into specific areas of focus.  In theory, and with appropriate discipline, an operating framework can accelerate one’s development in one or multiple areas.  The very nature of writing down one’s goals (or visually representing them) can plant these ideas and objectives into one’s subconscious, and this becomes a very powerful motivator even if you aren’t explicitly thinking of the framework on a daily basis (you shouldn’t be).

For example, here is an example of a partial framework from 2007 (Plane 6 – “Foundation”):

(Click on the image to enlarge)

While I listed electronics and software development within this framework, I didn’t end up spending a lot of time in these specific areas.  And that’s where the evolution of an operating framework becomes relevant; where are you focusing your energy?  And if you aren’t spending your time in certain areas, is this necessarily a problem?

In the Immersion (Plane 10) framework shown below, there is now a clear separation of what I’ve focused on in the past and what I ultimately need to focus on in the future.  This is a radical shift given that I’ve typically had to justify and take on multiple, parallel tracks that had little relationship to one another – other than the fact that one path was for survival, and the other more aspirational.  By logically separating these skills from the “core”, they will eventually become dormant and by default, the skills that I want to develop will have developed due to this increased focus (i.e. a self-fulfilling prophecy).

(Click on the image to enlarge)

Layered above these “dormant” skills are multiple layers of activity – all leading to a radically advanced portfolio along with an increased level of interaction weighted more heavily in the real-world than in the digital realm. What’s truly important here is that this increased interaction ultimately stems from a broader range of experiences.  Not surprisingly, this has a dual purpose; the greater one’s experiences, the greater one’s ability to learn, identify challenges and design solutions to those challenges.  Experiences represent a designer’s playground.

Finally, one concept that perhaps serves as the basis for this framework is John Maeda’s concept of “post digital”:

[Post Digital] is a term that I created as a way to acknowledge a distinction between those that are passed their fascination with computers, and are now driven by the ideas instead of the technology.  […] the “post digital” generation refers to the growing few that have already been digital, and are now more interested in Being Human.

Ultimately, this is exactly what Immersion is all about – I’m less interested in the technology for technology’s sake.  Rather I am interested in using technology to increase idea generation to make people’s lives better.

Additional Renders

(The first render is based upon a Modo tutorial by Andy Brown and the second is a digital sculpture using a combination of curve extrusion and cloning.)

Immersion: Core Objectives (Preview)

While I’m still working through the details of the Immersion strategy (estimated duration ~2 years), I am certain of the primary objectives which are listed here:

I’ll post further details of the Immersion strategy in the next several days.

Digital Sculpture: Mirror’s Edge

One of the core objectives of Immersion is to move away from pure two dimensional design and to expend greater energy and concentration in three dimensional space.  These renders below are part of a “digital sculpture” series that I am still toying around with.  For the remainder of this particular series, please visit my digital illustration site.

What makes you happy?

Can you become happier through analysis of what makes you happy?  Can you gain greater understanding of other people’s happiness through similar analysis?  I think the answer to both questions is “yes.”

I recently purchased the second season of George Lucas’ The Clone Wars.  Overall, I’m completely thrilled – so much so that I am starting to think the series is better than the original trilogies.  As I progressed through each episode, I found my level of happiness directly linked to a few select scenes.  While I was happy watching every episode, I couldn’t stop but wonder why certain scenes were more “joy-provoking” than others.

Let me share a few examples to further explore this concept.

In the episode entitled “Cargo of Doom”, there is one scene where a bounty hunter named Cad Bane has jumped into a parked spaceship to flee from Anakin Skywalker.  Once Bane jumps into the spaceship, there is some brief animation as he turns on the ship’s power.  This is visible through the illumination of lights within the ship’s cockpit.  What really excited me was the sequence of lights that illuminated within the 1-2 second interval.  Instead of just showing a single illumination (i.e. the ship is now “on”), the animators took the time to show a purposeful sequence of illumination (spatial relationship and number) giving the sense of multiple subsystems and overall complexity.

Once the ship has taken off, and Anakin is forced to jump off the wing to avoid injury, the camera follows the ship briefly as the wings are lowered and the ship accelerates.  While difficult to convey here, the chosen camera angle illustrates the significance of the situation, the complexity and acceleration of the ship, and the sheer size difference between the ship, the hangar and humans on the ground.

So, what are the themes that comprise this scene? (i.e. why do I like this scene in particular?)

Themes: technology, complexity, purpose, attention to detail, “part of something larger”, perspective, power, energy, spatial relationship, design

In another episode (“Landing at Point Rain”), there is another scene that I simply love.  The Republic is taking heavy losses against the Separatists.  After much delay, Y-wing fighters are deployed to the planet to provide critical assistance.  The scene begins with a surprised Obi-Wan Kenobi followed quickly by a ground-level camera angle that shows the rapidly approaching Y-wing (a “fly-by”).  While the scene lasts all of two seconds (~60 frames of animation), the sheer power and acceleration of the spaceship combined with an equally powerful sound effect makes for a very immersive scene.

Themes: “feeling of being there”, magnitude, realism, sound, surprise, immersion, perspective, uniqueness, influence, control, sense of scale, speed

While I could describe other scenes that produced similar euphoria, I’d recommend renting or purchasing the series to witness this creative masterpiece for yourself.  What’s important here, however, is the opinion that one’s ability to describe the themes associated with feelings of joy and happiness can ultimately open up new opportunities for oneself and one’s connection with others.

To expand upon this latter point, when interacting with others – either as friends or as colleagues – you can learn about people by truly understanding the facets of the things that provide them with joy.  For example, the statement “I enjoy watching The Clone Wars” is one level of understanding, but as you’ve just seen, it’s simply scratching the surface.  Uncover the themes behind one’s enjoyment and you can learn a great deal.

Think about movies you’ve watched, books you’ve read, or places you’ve visited.  If you find yourself in a state of euphoria, ask yourself why.  What are the descriptors behind the event?  What do those descriptors say about you, and can you increase those feelings through additional exploration?

Immersion: Challenges & Opportunities

Portfolio Development: My portfolio has evolved fairly well over the past several years – particularly in the graphic design arena.  The evolution from where I began and where I am today shows a clear positive trajectory.  Recent digital illustration work using the Cintiq and Photoshop also show tremendous potential.  The opportunity here is two-fold.  First, when solid progress is being made, I tend to move on to another challenge without spending additional time to further develop / refine my existing skills.  In some strange way, the possibility for greater success deters me from moving forward.  Second, while the portfolio is looking increasingly professional, it is heavily weighted in graphic design and less so in other disciplines (e.g. 3D modeling, rendering).

Community Engagement: The past several years have focused heavily on portfolio development and the creation of my personal brand.  While there has been significant success in both fronts, the communication and level of engagement has been unidirectional.  My original belief of “build it and they will come” places heavy responsibility on external parties to not only learn about me, but to engage in further discussion.  There is an opportunity to change this unidirectional approach through increased engagement / participation on my end.

Process of Elimination: One of the challenges that I’ve faced with Big Generator is that it has lacked clear direction.  While it started out as a pure information design firm, it quickly expanded to become involved in brand strategy and other related offerings.  The opportunity is to refocus the company and establish a clear business strategy so that it can truly be successful over the long-term.

Out of Balance: One of my biggest challenges that I’ve been working to correct over the past two years involves a clear imbalance between my professional career thus far and the skills that are required to move beyond this realm of expertise.  While my efforts have shown true promise in correcting this “right brain / left brain” imbalance, there is still more work to be done.  The opportunity here is to take greater and more strategic steps to bridge this gap and clearly convey my strengths and potential as a design leader.

Emphasis on Innovation: Being creative for creative’s sake is beneficial, but leveraging creativity to solve real-world problems can be extremely powerful.  While my thoughts and designs are truly “mine”, the bulk of my efforts has been focused inward (self-development, strength building, creative exploration).  The opportunity is to shift gears and transfer more energy towards addressing real-world challenges and designing and creating with true purpose.

Mental Barriers: One of the keys to one’s success is the ability to maintain a high-level of optimism independent of the challenge faced.  With a realization that my optimism level is classified as “average”, there is a clear opportunity to employ constructive techniques to quickly move past barriers that would have normally impeded progress.  With the world moving at a faster pace, there is no better time to find ways to accelerate my ability to navigate through these challenges.

Key Ingredients for Success.

(from “Learned Optimism” by Martin Seligman)

Past, Present and Future.