Category Concepts

Alfa Romero

Alfa Romero is the multifaceted duo comprised of Marzio Aricò and Lorenzo Bartoletti. Both highly acclaimed musicians in their own right, the pair combine their many years of experience in electronic music for their all-encompassing Alfa Romero project. Working together as producers, DJs and label owners, the duo explore a shared musical vision in a partnership that aims to broaden the horizons of electronic music. As producers, Alfa Romero share a passion for club friendly music. Although their tracks keep the focus on the dancefloor itself, they come with rich colours, deep emotions and strong rhythms. Their deft ability at weaving subtle melodies into the mix also enables the duo to create moments of beauty that are rarely seen on dancefloors elsewhere.

Vespera

Inaction.

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” – Bill Gates

Oscillations

Eelke Kleijn - New Album "Oscillations"

Tacita Dean

“I would describe Tacita as an artist who can really make anything.
She can paint, she can draw, she can work on a monumental scale.
She works with photographs. She makes films. And she follows an interest. And then allows that to reveal itself to her.”

Julie Mehretu, Tacita Dean Looking to See

Une Noix

Hitchhiking

“It echoes one of the general paradoxes of hitchhiking, which is also a paradox of romance: The less desperate and needy you seem, the more likely you are to be picked up, and thus the people who probably need a ride the most are the least likely to get one.”

The World’s Best Hitchhiker on the Secrets of His Success, Wes Enzinna, The New York Times

The End Game

The following is an email I wrote to a friend speaking in some depth about what I describe as “the end game.” I will expand upon several aspects of this communication in future posts, but I think sharing the original message here is valuable in itself.


The question you posed – “what is the end-game?” – is one that I have considered for many years. Ironically, you are the second to ask this within a 2-month timeframe (a friend of mine, whose personality is somewhat similar) asked me the very same thing.

I think what I enjoy most in life is the ability to think critically.

The inner struggle that I have been in for as long as I can remember is to “get closer to” sources of complex subject-matter. I think that will pursuit will always be a source of discontent in my life, with varying degrees. At some level, I have learned that this underlying discomfort is normal.

To elaborate, I find myself concerned when things get too “easy” from an intellectual or creative standpoint. In the past, this would equate with abandoning the topic for another. Now, I’ve adjusted my approach in that I will try to stay engaged but do so in a different way. That could be something as simple as getting the work done more efficiently or approaching the topic in a completely different manner. But, at some level, and for certain topics, I feel I am simply pushing the same pieces around on the same board. My goal is to find “boards” that allow for expansion; I have found “design” to be one.

This belief was further reinforced by a quote from Garry Kasparov in his book “Deep Thinking:”

“It’s also a better of opportunity cost. If the focus is too heavily on optimizing, nothing new is created and stagnation can result. It can be too easy to concentrate only on making something better when we might be better served by making something new, something different.”

Two years ago, I went to the GPU Technology Conference in San Jose to explore topics that are beyond my (current?) reach. I went to a talk where the speaker was giving a talk about personal performance. The question I raised in the session was essentially:

“How are some people able to rise to such a level where they are giving talks about complex topics, as discussed in this conference, while others are merely spectators?”

Needless to say, not everyone can be a visionary, but it was a question that I have been thinking about for a very long time. The answer he offered was one in a book called “Deep Work” by Cal Newport.

At the heart of deep work is an intense ability to focus, particularly on challenging subject matter. The book goes into a fair amount of detail in terms of overall strategy and the underlying benefits of “deep work.” Over the past several years (even prior to this talk) I have been steadily working to improve my ability to concentrate and deliver work of increasing quality and depth.

To this point, I recently formulated a deep work “spectrum” to help me understand where I fit within this journey. I have included some early notes about this below.

[Author Note: The details of this spectrum will be discussed in a separate post.]

To bring this email to a close, I fundamentally believe that everyone has untapped potential. As an example, if I look back at my personal training (read: exercise) journey over the past decade, I have made material progress. Surprisingly, I am at a point where I am comfortable with where I am in this space. I could go further on this journey (and likely will), but I have reached a point where I feel I don’t have to.

The difference for me in the intellectual/creative space is that I have not reached a similar juncture. In fact, I feel like I am still far away. Fortunately, I fundamentally believe that the principle of “deep work” is a clear path towards reducing this gap. And while I have made material strides over the past several years, I am really only at the starting line in terms of how deep my concentration ability can go. The benefit of this ability is a greater likelihood of producing new and innovative “work” which is very important to me.

(To be sure, there are other many other (psychological) barriers to realizing “greatness” but I am trying to address those separately, although they play a critical role nevertheless.)

> 10bn

“There are, at a conservative estimate, 100 billion stars in our own galaxy. With an average 1.6 planets per star observed so far, we can estimate that there are more than ten billion Earth-like, rocky planets in our own galaxy alone. Statistically, this makes the discovery of a life-sustaining planet very likely. We already know that many planets orbiting distant stars might be very much like those we find in our own solar system. All we need to do now is ascertain whether or not they support life. When we do, that will radically alter the understanding of our place in the Universe.” – Kai Staats, Exoplanets will become a reality” (Wired – The World in 2018)

The End of Incubator.

After considerable thought I’ve decided to mark a completion to Incubator and embark on the next chapter in my journey – one that I call Territories:

It’s very clear now that what I have been going through can be best described as a “valley”, although the period (2007-2010) can be described in both the positive and negative:

The Bad relationship failure . shattered dreams . borderline personality disorder . abandonment . loss . depression . post-traumatic stress disorder . downsizing . monetary loss . depression . therapy . loneliness . isolation . breakup . negative feedback . extreme stress . panic attacks . internal conflict . analysis paralysis . miscommunication . poor decision-making skills . poor sense of self . lack of direction . life crisis . past self-realization

The Good design . values . industrial design school . sense of direction . renewed sense of self . peaks and valleys realization . education . graphic design . portfolio creation . advanced creative thinking . writing . photography . illustration . exercise . talent . strengths

As it relates to “peaks” and “valleys”, the following key points have been added to my personal “rulebook” (from the book with the same name):

  • The errors you make in today’s good times create tomorrow’s bad times.
  • The wise things you do in today’s bad times create tomorrow’s good times.

I may never forgive but I am ready to forget.