Over several decades Syd developed a great understanding of the creative business: “First, have a grasp of context, detail, and the rationale which makes design and image-making worthwhile to yourself and commercially, to someone else. Try not to become a ‘linear’ professional. Learn a variety of techniques, of thinking methodology and most of all, don’t become complacent. Honestly, I get scared shitless every time I start a new, big job. I read, I gather information and push the client to tell me what they want. (Sometimes they really don’t know, and those jobs are usually nightmares!) Remember details, notice how people move, how sunlight cascades over moving objects, why foliage looks the way it does (it’s nature’s own fractal magic) and how come velvet has about the same range of value as metallic surfaces but one is soft and the other is brittle. Finally, don’t assume that technique alone will save your ass. It still is the idea that wins—every time. Remember that elaborate technique and dumb story produces a demo reel, not a narrative.”
In Memory of Syd Mead: The Grandfather of Concept Design