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Yvonne Reichmuth

Excerpt from an interview by Tanya König from CNN

You don’t follow seasons. You do one main collection a year. What is the main idea behind that?

I don’t really believe in the system with the seasons anymore. I just think it went way too fast, there are way too many collections, and I don’t want to be repetitive, and I think it takes time to really develop a new idea. Not just to have the time for a great design but also make sure the fit is perfect and the quality is perfect so I’d rather do less and do those pieces really well.

Is mass production the opposite of style?

I wouldn’t say it’s the opposite of style but it’s just not a way I feel comfortable working with. Because I really started with this whole craft because I like the material, I like the crafting itself, I really enjoy doing the pieces as well, so I don’t want to be on the computer and order 3 million pieces and I think its not sustainable the way how we shop and sell, how we produce, and the way we do it it’s different in a lot of ways. We also don’t release a collection, put it in sale after three months, and then just throw it away. 

I feel like that’s an insult to your design because I want to do a design that’s timeless and that’s just as attractive two years after I released it. So people can choose which piece they like the most based upon their personal taste, depending on the style they’re looking for and not because it’s Fall/Winter 2017 or whatever.